Cornered in a crowded and competitive marketplace, Fido needed a way to get their offer seen.
With a multitude of special offers and pricing bombarding
consumers throughout the holiday season, we were tasked to
find a way to cut through the noise and make Fido's offers
stand out against the competition.
We needed to create something that was cool, new and exciting
that would get young people jumping at Fido’s devices and plans.
We knew banner ads and traditional media alone wouldn’t cut it.
Using YouTube and Facebook’s new 360 augmented reality platform, we created an immersive experience that users
could delve into and explore using their mobile devices as
a looking glass. As fans moved throughout the experience,
music shifted, and with it, so did the video’s content.
We didn’t completely step away from traditional platforms, but instead used them as teasers to drive consumers to Fido360.ca - our custom built microsite that housed the video.