CANADA

Bringing TIFF to the people

Entertainment One

We brought the Toronto International Film Festival to fans wherever they were - and got them closer than ever.

Entertainment One

The results

We packed 10 days of TIFF into 150 unique pieces content.

The challenge

Bring the festival to film lovers across the country.

With the festival’s surge in popularity, the hottest tickets in town are nearly impossible to get. eOne Films challenged us with expanding their festival coverage to ensure that film lovers coast-to-coast experienced TIFF as if they
were there.

The idea

Use eOne's unprecedented access to go behind the scenes and tell the real TIFF stories.

To cut through the frenzy and bring the festival’s best moments to eOne’s hungry social audience, we set out to create fun, real, raw content that would give eOne fans an exclusive VIP experience.

On the red carpet, backstage and in the eOne Live Lounge, our energetic hosts chatted with celebrities and filmmakers to uncover the real stories behind some of the best films of the year.