Total made a promotional deal with major Belgian movie theaters, when people fuel at Total they benefit of a 27% price reduction to see the latest blockbusters in theaters. The challenge was combining two totally different worlds, which we successfully realized with our selection of movie references.
We created a social campaign with call to action to win one year of free cinema tickets through a movie quiz contest. We hide different automotive and other movie references within a Total fuel station setting to combine both worlds. Within the process of the quiz they were informed about the promotional 'Total at the Movies' action.