Revel in the unexpected!
Engaged millennials through social video, where they increasingly are.
Persuade young locals that Cubanisto is the drink of choice on their night out
Within an already overcrowded alcohol market, where every brand want to target young people during their night out, launching Cubanisto a new brand with the same objectives was a compelling challenge.
Based on an in-depth CCS study on target, results were clear that we needed a strong all year long social media presence to engage our target audience with the brand.
Revel in the unexpected
We creatively used different surprising video techniques that specifically work well on social media: 360° video posts, cinemagraphs, gif animations, split-depth 3D, gamification of content, 3D motion graphics, real nightlife footage, … Digital OOH was only used during night times & the giant banners were made interactive. Passers-by could choose to change the colour of the iconic Cubanisto mask.