Bicky has challenged us with a lot of data for a new digital loyalty plan. We did a thourough data analysis and came up with a clear solution on how the old-fashioned loyalty plan could be improved on user experience, data and reporting.
Data came from different sources, had to be enriched and sent back to other platforms as well.
After an analysis and a pitch, we got chosen to bring our plans to life.
We cooperated very closely with Bicky the first weeks to make sure all information was covered. Wireframes, test environments and mockups were exchanged on a daily basis to shift into high gears. For saving points, an intuitive scanning application was developed based on QR codes which are printed on all Bicky and Beckers products. Snackbars and french fries outlets got invited to install the "MyBicky" app and scan the codes.