José Fernandez, former CEO of Digitas LBI, joins Dentsu Aegis Network
It is a top level manager who joins the Board of Dentsu Aegis Network (the agency run since more than one year by Laurent Lejeune), namely José Fernandez, ex CEO of Digitas LBI, the digital agency of Publicis Groupe.
José (48) has built a recognized experience in the digital world. After several years spent on the advertiser side, he contributed between 2000 and 2009 to the launch and development of Citobi (Actito), the leading CRM and Marketing Automation agency in Belgium (also present in France and The Netherlands). He then joined LBi as Client Service Director and Strategy Director until 2013, before being appointed CEO following the acquisition of LBi by Publicis Groupe, which led to the creation of Digitas LBi, whose commercial success is recognized.
José joins Dentsu Aegis Network as Chief Commercial Officer, a newly created function, with the objective on the one hand to reinforce the commercial and strategic dynamics of the agency, in a transversal way and with a clear intention to integrate the various brands and expertises of the group. And on the other hand, with his 20 years of background in the digital world, José also has the mission to accelerate the digitization at all levels of the agency and to develop the offer of services, in close collaboration with the Management in place.
Laurent Lejeune: “Since more than one year now as CEO of Dentsu Aegis Network Belgium, I have clearly felt the ambitions of our group regarding the diversification of our service offering, with digital and innovation as the guiding thread of the international (and hence local) strategy. It was important for me to seize the opportunity to hire someone like José when he announced his departure from Publicis Groupe. In order to accelerate the transformation successfully started several years ago and to prepare Dentsu Aegis Network for the coming years."
José: "Right from the first discussions with Laurent, I found myself in the way to consider the stakes and the ambition of a group like Dentsu Aegis Network and I especially saw how Laurent's vision and his Board is clear, in line with a strong international vision while taking into account local specificities. The teams in place are efficient and enthusiastic and the soil is fertile to speed up the transformation of the group. I am delighted to be part of this exciting adventure”