Last week I got my hands on the new Moto 360 and in short I was disappointed and cancelling my pre-order on it, so sad.
Director of Mobile & Innovation Erik Hallander recaps on his latest presentation at the latest Australian instance of global industry event Ad:Tech
As we develop the third edition of our annual trend report and with the future of everything just around the corner, I think the hype machine that is the Internet is distracting many from a real and i...
Chinese telecom giant Huawei has appointed Isobar as its digital marketing agency for global product launches and consumer events. Isobar's Shanghai and Singapore offices will take the lead on the acc...
This week, our Chicago Women’s Community gathered for a luncheon at The Gage to hear career lessons and advice from two inspiring female leaders from our global leadership team.
Pringles Pop 'n' Play
One of our favorite things to do is to create something that genuinely excites people. With Pop’n’Play, we had the opportunity to do just that!
The mobile Cannes question - why did we win only one?
It’s a great time to be an Australian creative. Based on the all-conquering performance of Metro’s Dumb Ways to Die, and before it, Tourism Queensland’s Best Job in the World, the two most awarded campaigns in the histor...
Isobar launches 'The World's Most Loved Stadium' for the MCC
Isobar is helping the Melbourne Cricket Ground to become number #1 – the most checked in stadium in the world.
7 Real-World Lessons From Beacons
As with any new technology, beacons' early days are pretty volatile territory, but we wanted to share some insights around the initial promise of beacons, good or bad.
Isobar debuts digital footy cards
Just in time for the first bounce of the 2014 season, we’ve partnered with Select Australia to bring AFL collector cards into the digital age with an app launched this week.
Isobar New Zealand opens its doors
The newest Isobar in our ever-expanding network, is now officially two months old. And what a huge few weeks it’s been.
Dulux Colour App: perfect colour selection at your fingertips
Some a good news for your all you DIYers out there, we've just launched the Dulux Colour App, an innovative new app offering a seamless user experience from colour selection to paint purchase.
Night of Nights - Hollywood Edition
Last Friday we held our 5th annual Night of Nights. What is NoN exactly? Well, it’s kind of a piss-take awards night where we try to celebrate some amazing efforts by the VJ gurus over the course of the year, not to ment...
A plea for device agnostic web development Part 2
Remember the good old days of the internet? Geocities? Angelfire? If you do, chances are that you’re quite aware of what a fluid layout means. Back then, almost all web content was fluid, and by that I mean that as scree...
A plea for device agnostic web development Part 1
Our industry has been aware of the stats and figures regarding mobile web traffic for quite some time now. The trends have been there, and talked about at great length, and yet it still feels like some people were almost...
Isobar helps Melbourne 'Unlock the Grid'
We're excited to be part of a new campaign for Victoria's highways authority, VicRoads, to get Melburnians to think about congestion. Called Unlock the Grid, the campaign helps raise the issue of traffic congestion in a...
Four ingredients to exceed your business goals with data
here has been a lot of buzz in recent times about ‘Big Data’, that there is so much data we’re actually crippled rather than improved by it. An industry has grown to address this situation and to transform our massive pi...
What to consider before allowing Facebook’s new ‘reply to comment’ feature
A new Facebook feature announced this week will allow page managers to reply directly to individual comments left on a post. Comments will also be prioritised by engagement – meaning that the most popular and active com...
Isobar launch social quiz app
Today I’m stoked to be able to announce the launch of our very own product a mobile game called I Am Smarter Than You!” through the Isobar NowLab.
Are you smarter than your mates?
Can't make it to Tuesday night pub trivia with your mates? All good. Now you can prove, once and for all, just who among your social network is the smartest with this new game app from Visual Jazz Isobar's innovation hub...
Holden SUV Test Drive
In a tongue-in-cheek social media campaign, we took unsuspecting customers (and an unsuspecting ‘dealer’) on SUV test drives with a difference.
NowLab becomes transparent
We’re all quite excited and privileged here in the Melbourne office to have a brand new shiny display prototype from our buddies at AOpen. To our knowledge, it’s one of two in Australia and we’re working feverishly to cr...
Open your eyes - Specsaveres isn't all about sales
We are proud to share some awesome work we’ve done for a new client of ours over the past couple of months. The first project was to launch Specsavers new designer eyewear range by Collette Dinnigan. The problem - consum...
The Joy Of Kanban
Kanban is a term coined by Toyota when redesigning their production line process back in the 1940s. It was one of several tools used to ensure that their inventory was based on actual customer demand and not managerial f...
NowLab Create 32
Isobar would like to invite you to Create 32, the latest in a global series of developer and tech enthusiasts challenges, where you’ll be asked to put your skills to the test during a 32 hour innovation accelerator event...
Inside my head – Isobar Annual Art Exhibition
Despite being home to a broad range of skill sets and talents, most agencies group their staff into two baskets; Creatives and Suits. The Suits do the number crunching and ball busting while the Creatives stare into spac...
Affinity Diagramming – an amazing Experience Design tool to use on your next project
As strategists, experience designers, creatives and project managers, we’re often called upon to make sense of lots of pieces of information. As individuals we're accomplished at such analysis. However, to really distil...
Isobar launches new responsive site for Mondelēz International
With brands like Oreo, Cadbury and Vegemite under their title Mondelez International is a company packed with personality.
FYI Report Live: Adobe Digital Symposium 2013
The Adobe Digital Marketing Symposium was an awesome digital event, we are so excited about it we sponsored it and covered the event so everyone could take something digestible away from it.
Yellow Pages Capture The Cover Launches
Last week saw the launch of Capture the Cover, an annual competition held by Yellow Pages to celebrate the many different places Australians call home. Working with the insight that nobody knows a place like the people w...
Isobar launches new homepage for Holden
A long time in the making, Holden.com.au’s new homepage has recently gone live, launching a revived and sophisticated Holden brand as well as showcasing some of Isobar’s best UX and design and development skills. User...
Everything you've ever wanted to know about NFC
NFC, or Near Field Communications, is technology that allows devices to communicate and transfer data between each other, by touching or bringing them close together. NFC not only enables communication between devices, b...
Isobar educates parents on Cyberbullying
Here at Isobar we love the chance to give back to the local community, so when a local high school reached out to us for advice on dealing with social media and cyberbullying, we were happy to help.
Isobar in the MIXX for awards
Great news on the awards front this week with nominations in two highly respected competitions: IAB MIXX and CREATE. The David Jones ‘Denim Seeks Soulmate’ campaign and VicRoads ‘Unlock the Grid’ are both finalists in t...
Culture Club experiences a poetry slam
Explosive rhymes and insane times for this month’s Culture Club attendees. Planners and writers gathered to watch the first 2013 heat in Australia at Melbourne’s iconic State Library. We saw a diverse group perform, you...
The planes boss, the planes!
It was a case of real-life Top Gun for Isobar staffers Bree Winchester and Drew Geary when they spent the day among multi-million dollar aircraft at the Australian International Air Show.
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