Isobar Asia-Pacific named Digital Network of the Year
Isobar has triumphed at Campaign Asia-Pacific's 2014 Agency of the Year Awards, winning the coveted Digital Network of the Year. Isobar also picked up four digital Agency of the Year Awards, including Gold in Japan, Silver in India, and Bronze in Australia and Hong Kong.
Isobar cited among 10 most significant innovation agencies by Forrester
In the Forrester Research, Inc., report, The Forrester Wave™: Innovation Agencies, Q4 2014, Isobar was identified as one of the 10 most significant innovation agencies. According to the report, our worldwide reach makes Isobar "a good partner for brands that need to scale digital experience development globally." Forrester also stated that they "like this firm's web and app design, advertising business strategy, and product development experience."
for the digital age
With many local and international entertainment players vying for viewers’ TV attention, Isobar built TENplay - a platform unique to TEN, its audience and the network’s core values: Authentic, Discoverable, Entertaining and Inclusive.
Creating a game-changing
The catch-up TV space is filled with countless local and international players. Everyone from mobile providers, media companies, SMART TV manufacturers and movie studios are working hard to create innovative experiences that capture an audience’s attention. We were challenged to create an integrated, multi-device solution that delivered game-changing user experience in the free-to-air category.
TENPlay – catch up
TV for the digital age
We created a platform that’s unique to TEN and its audience. The app was centered around the network’s core values: Authentic, Discoverable, Entertaining and Inclusive. This allowed us to speak to the audience needs of all three channels under the network: Ten, Eleven and One and connect with them like never before.
App downloads and 24.3% more page views
David Jones into a denim destination.
For many, finding the perfect pair of jeans is like finding the perfect partner. With this in mind, ‘Denim Seeks Soul Mate’ was born. By positioning David Jones as a matchmaker across multiple channels, Isobar helped the retailer increase denim sales by 550%.
Make David Jones the denim destination for young Australians
The primary objective was to position David Jones as the destination for premium denim among fashion-conscious young Australians. Second to this, we were tasked with increasing foot traffic in-store and driving sales both in-store and online.
Denim seeks soul mate
Research uncovered the following insight: finding the perfect pair of jeans is like finding your perfect soul mate – everybody’s looking for something different, it’s personal and it’s hard work. With this in mind, we positioned David Jones as a matchmaker, here to help customers find their perfect fit from their comprehensive range of premium denim brands.
increase in-store Denim sales and 550% for online.
iconic water park to the next level
In a world-first, we turned Wet ‘n’ Wild into a giant game where having fun was the only way to win. Using NFC technology and custom-built scanning stations installed around the park, we turned a single day out into a 10-day event and prompted a return visitation rate never seen before.
Increase return visits by 25%
Like most tourist attractions, people only visited Wet ‘n’ Wild once. Our challenge: get people returning over and over again.
The Summer Games
10 days. 2 teams. 200 competitors.
In a world first, we turned a day at Wet ‘n’ Wild into a 10 day event. NFC scanning stations (designed and built in the Isobar NowLab) were positioned at key attractions around the park. The wilder the ride, the more points it was worth. Daily prizes were then given out as well as an exclusive VIP day for the overall winning team.
Increase in return visits