for the digital age
With many local and international entertainment players vying for viewers’ TV attention, Isobar built TENplay - a platform unique to TEN, its audience and the network’s core values: Authentic, Discoverable, Entertaining and Inclusive.
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Creating a game-changing
The catch-up TV space is filled with countless local and international players. Everyone from mobile providers, media companies, SMART TV manufacturers and movie studios are working hard to create innovative experiences that capture an audience’s attention. We were challenged to create an integrated, multi-device solution that delivered game-changing user experience in the free-to-air category.
TENPlay – catch up
TV for the digital age
We created a platform that’s unique to TEN and its audience. The app was centered around the network’s core values: Authentic, Discoverable, Entertaining and Inclusive. This allowed us to speak to the audience needs of all three channels under the network: Ten, Eleven and One and connect with them like never before.
App downloads and 24.3% more page views
David Jones into a denim destination.
For many, finding the perfect pair of jeans is like finding the perfect partner. With this in mind, ‘Denim Seeks Soul Mate’ was born. By positioning David Jones as a matchmaker across multiple channels, Isobar helped the retailer increase denim sales by 550%.
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Make David Jones the denim destination for young Australians
The primary objective was to position David Jones as the destination for premium denim among fashion-conscious young Australians. Second to this, we were tasked with increasing foot traffic in-store and driving sales both in-store and online.
Denim seeks soul mate
Research uncovered the following insight: finding the perfect pair of jeans is like finding your perfect soul mate – everybody’s looking for something different, it’s personal and it’s hard work. With this in mind, we positioned David Jones as a matchmaker, here to help customers find their perfect fit from their comprehensive range of premium denim brands.
increase in-store Denim sales and 550% for online.
iconic water park to the next level
In a world-first, we turned Wet ‘n’ Wild into a giant game where having fun was the only way to win. Using NFC technology and custom-built scanning stations installed around the park, we turned a single day out into a 10-day event and prompted a return visitation rate never seen before.
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Increase return visits by 25%
Like most tourist attractions, people only visited Wet ‘n’ Wild once. Our challenge: get people returning over and over again.
The Summer Games
10 days. 2 teams. 200 competitors.
In a world first, we turned a day at Wet ‘n’ Wild into a 10 day event. NFC scanning stations (designed and built in the Isobar NowLab) were positioned at key attractions around the park. The wilder the ride, the more points it was worth. Daily prizes were then given out as well as an exclusive VIP day for the overall winning team.
Increase in return visits
Turning congestion into a game where everyone wins
Our social and playful approach to reducing peak hour traffic—Unlock The Grid—ensures Melbourne remains one of the world’s most livable and drivable cities.
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Put Melbournians on the road to less congestion
Ever-increasing population growth caused Melbourne to experience higher levels of traffic congestion, leading to longer commute times and greater strain on the city’s infrastructure. VicRoads—the state’s road and traffic authority—needed to not only raise awareness of the issue, but also to change Melbournians’ commuting habits for the better.
Get all of Melbourne into the game of reducing peak traffic
Working with Melbourne’s traffic engineers, we calculated the live congestion score for the city—a world first. Then we challenged the locals to make their commute more efficient to lower the overall score. For 4 weeks, 8,000+ people took part in fun activities, unlocked challenges and shared with their friends through Facebook (reaching nearly 750,000).
decrease in Melbourne’s live congestion score
Australia’s first portable music streaming service
In 2012, we joined forces with JB Hi-Fi to build JB Hi-Fi NOW, Australia’s first music streaming service. To stand out in an incredibly competitive market, we utilised our skills in mobile app creation to develop the new mobile platform; a world-first music discovery engine that’s been downloaded 50,000 times from the iTunes store. By allowing people to listen to their music, their way, JB Hi-Fi continues to revolutionise the way Australians experience their music.
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Making JB Hi-Fi Now
stand out in a crowded field
Competing in a market landscape that includes iTunes, Spotify and Grooveshark, we needed to develop an innovative mobile application that would take our streaming service to users when and wherever they were. The challenge was to create an industry-leading mobile application with unique design and innovative user experience to draw consumers in.
Bringing JB Hi-Fi Now
to your smartphone
Employing our skills in mobile application creation, we built a seamless mobile music player with striking and slick visuals. Besides looking good, our designs assisted in usability and overall user experience. The slick and clean user interface captured the best elements of the JB Hi-Fi NOW online experience and placed it in the palm of the user’s hands.
More than 50,000 downloads from the iTunes app store