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who we are

Founded in 2003, Isobar has since become the world's most global agency, with offices on six continents. We're a committed and diverse group of digital innovators and marketing visionaries dedicated to helping connect brands with their customers. How? By creating irresistible ideas that meld creative, planning, technology and data.

63 Offices
3000+ Professionals
Dentsu Aegis Network
37 Markets
Award winning
Bringing people and brands together
Melbourne, Sydney, Canberra and Auckland.
Dentsu Aegis Network
37 Markets
Dentsu Aegis Network
Bringing people and brands together
Melbourne, Sydney, Canberra and Auckland.

Every day at Isobar is filled with challenges that keep us on our toes. We’re constantly trying new things, working harder and creating 'better'.

Our company values were crowd-sourced from the team. They’re irreverent, but respectful just like us. Our time and money is heavily invested into creating a welcoming, healthy, inspiring and honest workplace for both staff and clients. At the end of the day, this helps us achieve outstanding results and develop meaningful relationships.

Behind our walls, you’ll find some of Australia’s top minds in strategy, experience design, creative thinking and technology. Together, we’re focused on creating world-class work and helping brands connect with their customers like never before. That’d be brands like: GM Holden, David Jones, Jetstar, Sensis, JB Hi-Fi, Quest and Channel 10 amongst others.

Plus, with 200+ specialists across Sydney, Melbourne, Canberra an Auckland, Isobar is still growing and thriving and making things better.

Bringing people and brands together
Melbourne, Sydney, Canberra and Auckland.

what we do

  • Strategy

    Strategy

    We create strategies that transform business processes and disrupt industries

    The rapid evolution of digital presents organisations with opportunities and challenges alike.

    Isobar develops creative, experience, operational and technical strategies that help clients on their respective digital journeys.

    With the largest research library and team of strategic thinkers in the country, Isobar are category leaders in delivering:

    Primary qualitative and quantitative research, Data analysis, Experience strategy, Service design Business and comms planning, Data marketing, Business consulting, Channel strategy in CRM, social and mobile

    “The vision developed by Isobar has our leadership team excited and inspired. It’s truly world-class while being grounded in a real understanding of our customers and business.” Vanessa Knight, National Retail and Trade Marketing Manager, Commercial Property
  • Campaigns

    Campaigns

    We create, measure and optimize digitally-focused campaigns

    Smart, insightful creativity has the ability to change behaviour for the better.

    With digital, we can bring a heightened level of understanding and connection to the creative idea. Our creative solutions are optimised and personalised, to get the right message, to the right person, at the right time.

    While digital is our backbone, we believe that great ideas can work in any media. That’s why we deliver creative thinking across:

    Social Media, Through the line, Above the line, Digital

    “Denim Seeks Soulmate was our first truly cross-channel campaign. Our collaborative approach with the team at Isobar meant this outstanding piece of work was pulled together in a seemingly impossible timeframe.” Adriane McDermott, GM Marketing
  • Experiences

    Experiences

    We design experiences that are both easy to use and a joy to use

    From the supermarket to social media, from live music to streaming services – digital experiences are everywhere.

    Isobar are passionate about designing and building experiences that improve the relationship brands have with people. Customers lie at the heart of our experience strategy. They’re involved in the experience process through research, co-design, workshops, contextual enquiry, usability testing and prototyping.

    "Isobar helped Network TEN design and deliver TENplay – the perfect catch up platform. TENplay represents a true transition from linear broadcasting to a consumer content experience that is multi-screen and multi-platform, giving people access to Network TEN’s content anytime, anywhere and on any device." Rebekah Horne, Chief Digital Officer, Network TEN
  • Platforms

    Platforms

    We design and build flexible and scalable technology solutions

    When it comes to a brand’s online experience, platforms are the central hub.

    They serve to deliver increased revenue or cost reductions for the brand, while building loyalty, engagement and advocacy among customers. Great platform experiences are achieved at the intersection between strategic planning, consumer needs, design thinking and technology. Isobar’s core responsibility is to create this intersection for our clients. Building a platform is just the beginning. By providing ongoing optimisation, Isobar helps brands turn their platform experiences into bottom line results.

    "The common wisdom is that necessity is the mother of innovation. But the most innovative products and services can be those that consumers never knew they wanted, like enabling people to take a photograph with the bat of an eyelash. Mike DiGiovanni, technologist at digital agency Isobar, did exactly that when he built the aptly-named Google Glass app Winky." John McDermott, Ad Age "Creativity 50"
  • Products

    Products

    We invent digital products that generate new revenue streams

    The digital-age has seen many businesses rethink how they deliver products and services to their customers.

    Isobar are focused on helping brands stand out from their competitors, by joining forces to lead and reinvent ways they can use digital to connect with customers.

    Isobar NowLab

    Our NowLab exists to fast-track innovation for the Isobar network. Its four key outputs - making things, thought leadership, knowledge sharing and events - enable us and our clients to better navigate the constantly changing digital landscape.

    “Isobar’s role as a partner is to look ahead and push us forward faster. JB Hi-Fi NOW was an excellent example being the first music streaming service in Australia." George Papadopoulos, Technology Director JB Hi-Fi

    The rapid evolution of digital presents organisations with opportunities and challenges alike.

    Isobar develops creative, experience, operational and technical strategies that help clients on their respective digital journeys.

    With the largest research library and team of strategic thinkers in the country, Isobar are category leaders in delivering:

    Primary qualitative and quantitative research, Data analysis, Experience strategy, Service design Business and comms planning, Data marketing, Business consulting, Channel strategy in CRM, social and mobile

    “The vision developed by Isobar has our leadership team excited and inspired. It’s truly world-class while being grounded in a real understanding of our customers and business.” Vanessa Knight, National Retail and Trade Marketing Manager, Commercial Property

    Smart, insightful creativity has the ability to change behaviour for the better.

    With digital, we can bring a heightened level of understanding and connection to the creative idea. Our creative solutions are optimised and personalised, to get the right message, to the right person, at the right time.

    While digital is our backbone, we believe that great ideas can work in any media. That’s why we deliver creative thinking across:

    Social Media, Through the line, Above the line, Digital

    “Denim Seeks Soulmate was our first truly cross-channel campaign. Our collaborative approach with the team at Isobar meant this outstanding piece of work was pulled together in a seemingly impossible timeframe.” Adriane McDermott, GM Marketing

    From the supermarket to social media, from live music to streaming services – digital experiences are everywhere.

    Isobar are passionate about designing and building experiences that improve the relationship brands have with people. Customers lie at the heart of our experience strategy. They’re involved in the experience process through research, co-design, workshops, contextual enquiry, usability testing and prototyping.

    "Isobar helped Network TEN design and deliver TENplay – the perfect catch up platform. TENplay represents a true transition from linear broadcasting to a consumer content experience that is multi-screen and multi-platform, giving people access to Network TEN’s content anytime, anywhere and on any device." Rebekah Horne, Chief Digital Officer, Network TEN

    When it comes to a brand’s online experience, platforms are the central hub.

    They serve to deliver increased revenue or cost reductions for the brand, while building loyalty, engagement and advocacy among customers. Great platform experiences are achieved at the intersection between strategic planning, consumer needs, design thinking and technology. Isobar’s core responsibility is to create this intersection for our clients. Building a platform is just the beginning. By providing ongoing optimisation, Isobar helps brands turn their platform experiences into bottom line results.

    "The common wisdom is that necessity is the mother of innovation. But the most innovative products and services can be those that consumers never knew they wanted, like enabling people to take a photograph with the bat of an eyelash. Mike DiGiovanni, technologist at digital agency Isobar, did exactly that when he built the aptly-named Google Glass app Winky." John McDermott, Ad Age "Creativity 50"

    The digital-age has seen many businesses rethink how they deliver products and services to their customers.

    Isobar are focused on helping brands stand out from their competitors, by joining forces to lead and reinvent ways they can use digital to connect with customers.

    Isobar NowLab

    Our NowLab exists to fast-track innovation for the Isobar network. Its four key outputs - making things, thought leadership, knowledge sharing and events - enable us and our clients to better navigate the constantly changing digital landscape.

    “Isobar’s role as a partner is to look ahead and push us forward faster. JB Hi-Fi NOW was an excellent example being the first music streaming service in Australia." George Papadopoulos, Technology Director JB Hi-Fi

management

  • Jean Lin

    Global CEO Isobar

    Always in pursuit of delivering ideas and innovation without limits

    Jean began her digital journey by establishing Isobar’s first Greater China office (then called wwwins Consulting) in 1999. As CEO for Isobar Asia Pacific and Global Chief Strategy Officer, she is a recognized industry leader who excels at driving innovation, accelerating business growth and product excellence. Jean's strong business acumen and entrepreneurial spirit enable her to contribute to Isobar’s strategic coherency around the world. As a result she was named one of 30 “Women to Watch” by Advertising Age in 2009; ranked amongst Asia Pacific’s top female talent in 2010 and was most recently named one of the region’s Top 5 CEOs by Campaign Asia Pacific. Under her leadership, Isobar was awarded Digital Agency Network of the Year by Campaign Asia Pacific in 2011 and 2012.

  • Konrad Spilva

    Managing Director

    A passion for creating a culture for great people to do great work

    Konrad founded the company (then called Visual Jazz) back in 2001. Since then, he’s successfully evolved the business through three major mergers. Konrad has a down to earth, no-nonsense way of approaching any challenge or opportunity. This probably explains where “No Bullshit” comes from - the most favoured company value.Under his leadership, Isobar Australia has grown to 200 people, including the nation’s largest Digital Strategy department, a world-class leading Experience Design team, TheStoryLab and NowLab. His commitment to the business has also seen Isobar retain long-term partnerships with GM Holden and other major clients. This has earned Isobar Australia worldwide recognition including Agency of the Year in 2011 and 2012.

  • Victoria Gehrig

    General Manager

    Exceptional digital transformation demands exceptional execution

    Vic started with Isobar eight years ago as a Project Director when the company was only 20 people. Over the years her role has grown into National General Manager overseeing 200 people.With a background in project management, methodology and software development, Vic’s skills have been key to forming a platform for sustainable growth at Isobar. She’s guided the company through rapid growth while maintaining high quality work that’s delivered on time and on budget. Her hands-on approach to running complex technical projects gives her the extra insight needed to run a tight ship that’s adaptable to changing market conditions. Isobar’s high client and staff retention and ongoing industry recognition is underpinned by Vic’s careful financial control and foresight.

recognition

clients