AUSTRIA
Do it with Lebenshilfe

Do it with Lebenshilfe

Lebenshilfe

The task: An image campaign for Lebenshilfe Vienna, the biggest organisation for intellectually disabled people in Austria. We made it so much better

The results

10 times as many new volunteers than in the previous year, 3 new sponsors

The challenge

Making people aware of Lebenshilfe AND explaining how easy it is to help

The campaign was designed to increase the recognition value and likability of Lebenshilfe. We used this task to acquire new volunteers and partners the organisation urgently needs. We also wanted to portray how easy it is to get involved in Lebenshilfe.

The idea

Supporting Lebenshilfe? As easy as the easiest things in life!

We created themes with such emotionally charged slogans as Do you know how to drink coffee?"and Do you know how to go to the cinema?. Because its these kinds of activities that Lebenshilfe needs volunteers for. The call-to-action, machs-mit-uns.at, takes you to the website (which is overseen by isobar, as is all the communication), where you can sign up for these activities. Clemens Haipl and Gerald Votava, two ORF stars, have provided us with testimonials.