A Rhythm in which you must partake, for Activia
No. 1 in Engagement within the Danone Group (85 countries)
And the annual target goal of fans was reached just after 6 weeks.
Increase test purchases, promote customer loyalty
In traditional advertising, Activia continuously places emphasis on the Wellness and health aspects. The challenge: How could this positioning get adapted to promote test purchases and customer loyalty? To encourage the consumer to actively engage within the various Channels and to differentiate the brand?
Live your Rhythm - the Activia Rhythm program
Our strategy: We connect Activia with a balanced lifestyle by which we combine the both. The idea: the Activia Rhythm program. The implementation: an interactive program with Facebook as a central platform in three steps: 1) building a fan base 2) activation of the fans and their friends 3) Ongoing implementation of the program.