Using proprietary research tools, and social listening and data platforms, our strategy teams do it all: brand strategy to business analytics, media strategy to user experience. We configure your Isobar team for your specific engagement. Whether we’re delivering a complete high-level, global brand strategy or simply defining the role for a particular platform in a local market, we start with how people, brands, and markets behave and interact. And we’re always informed by analysis of real-world data. Our goal is a single-minded, ownable narrative for your brand that will inspire creative, effective solutions.
“Post-digital agencies align research, brand, and execution resources (see: Isobar) that can define the customer, create the content, and deliver the message in digital and traditional formats, rather than simply create the digital add-on according to what the agency of record has defined.”