And he lives for it. Both in private and in advertising. "An idea is surprising, to be expressed in a word or phrase, and to be translated into many channels. Otherwise it’s not an idea." True to the maxim, he already worked for several agencies for clients such as Henkel, Ferrero, Microsoft, Renault, T-Mobile, Baumit, Bahlsen, Danone, PayLife, Sony Ericsson, UPC, Zewa, and many more. He won national and international awards such as the AFSP, DMVÖ, EFFIE, CCA and EURO BEST. Wolfgang started his career in 1995 as a copywriter, is creative director since 2007 and head of the local creative team.