Kamel Karamak lands 4 awards at the Digital MENA Awards Ceremony
The campaign powered by Knorr and Lipton aims to educate Egyptians about their food wastage habits during the holy month of Ramadan. The good deed initiative picked a total of 4 awards at the Digital MENA Ceremony; a Gold in Digital Cause Marketing, two Silvers in Digital Activation, in Best Integrated Digital Campaign and finally a Bronze in Best Use of Video. To the agency, these awards have special meaning as the campaign was for a noble cause and contributed positively to a shift in people’s behavior. The campaign is continuing this year, and we look forward to more success and less food being wasted!