Axe bags its 12th award with the Evolution of Hooking Up campaign!
Looks like Axe isn’t just a magnet for women! The male grooming brand just won its 7th award; this time it’s a Silver for Best Content for the Evolution of Hooking up campaign at the Festival of Media MENA awards. The success behind the campaign is that fans in the region relate to it, and find it exciting enough to engage with it. Axe had previously won the agency 5 awards for its Wingman campaign. Looks like we need to add more shelf space!