He has pioneered the mobile internet from its inception in 2000 with Vodafone Global in London, and managed the delivery of the first Egyptian 3G network with Vodafone in 2007. Notably, Karim championed the creation of the mobile advertising industry in The Middle East - launching a pioneering mobile ad portfolio in the region in 2008. In 2009, Karim co-founded Digital Republic, the leading and award winning creative, full service digital advertising agency based in Cairo and Dubai - which was partially acquired by a major investor one year after its founding. He was also elected to the EMEA Board of the Mobile Marketing Association (MMA) in 2014, is published across the industry and has held senior positions Worldwide in Vodafone, Lucent; Maersk; Hilton Group and SODIC Real Estate. Karim is a UK Chartered Electronic & Electrical Engineer (CENG), a certified Project Management Professional (PMP), a Member of the IEE (MIEE), and has an MSc.(ENG) from the University of Leeds.